Cracking the Creativity Code: A Marketing Mastered Workshop with Charlotte Williams and Creativebrief
Creativity is a business growth multiplier.
The most effective creative work doesn’t just win awards - it drives business results.
Research from WARC, LIONS and the ANA shows that creatively awarded campaigns can outperform non-awarded campaigns in market growth by 7x to 18x, depending on the sector.
In this exclusive Marketing Mastered workshop by Creativebrief, industry leader Charlotte Williams unpacks what makes creative work stand out, what makes it effective and, most importantly, what it can teach your organisation.
Drawing on award-winning work from across the creative industry, Charlotte will explore the trends, shifts and themes behind work delivering genuine business impact - and what they could mean for your brand.
Using exclusive technology and data, the workshop goes beyond looking at great creative to uncover the patterns behind effective work and what makes creativity more distinctive and commercially effective.
What will your team learn
- Understand the creativity code: explore the frameworks and thinking behind effective creative work, and understand what the world's leading creative competitions are looking for.
- What kind of creative work wins: discover the ideas and approaches that consistently make work stand out, brought to life through examples of distinctive and effective campaigns.
- See what the data tells us: use exclusive technology and data to uncover the trends and patterns behind award-winning creative work - and what they tell us about creativity, effectiveness and business impact.
- Turn inspiration into action: explore what these lessons mean for your organisation, and what you could start challenging or changing.
Built around your business
Cracking the Creativity Code is delivered exclusively for your team and can be tailored to your organisation.
Please contact helen.h@creativebrief for more information.
About Charlotte
Charlotte Williams is co-founder of The Thought Partnership, a boutique consultancy helping brands and agencies make the most of their IP, build influence and anticipate what's next. Her clients include leading creative events and awards businesses such as D&AD and SXSW, alongside global brands and agencies.
She is also co-founder of Brands&Culture, an event series exploring how brands make, shape and define culture.
Charlotte brings 25 years of leadership in creative publishing, media and marketing to her work. At Cannes Lions, she led the editorial, programming and advisory teams and launched The State of Creativity, the festival's flagship report presented to brands globally.
She is a regular speaker and moderator at Cannes Lions, D&AD, Web Summit, SXSW, IBTM World and Brands&Culture.
About Creativebrief's Marketing Mastered series
At Creativebrief, we are passionate about the role of curiosity to build capabilities in marketing teams. In a fast-evolving marketing communications landscape, progressive brands and their teams must be more curious, informed and connected in pursuit of modern marketing excellence. Through our new series of events and workshops, we’re helping to create space and time for marketers to build up their marketing capabilities.