Research on building cultures of curiosity in modern marketing teams
In a survey which gathered insight from over 50 brand CMOs and Marketing Directors, we reveal a disconnect.
Despite a strong collective belief that curiosity is an essential trait for the modern marketer, this is not reflected consistently in adopted behaviours that set the conditions for it to thrive. There is a clear challenge faced by marketers to narrow this gap for the future.
This report builds an up-to-date picture on senior brand marketers’ beliefs around curiosity alongside the actual behaviours in marketing teams today.
We hope that this will help to support the industry in re-engendering the importance of curiosity into the next generation of marketers.