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Pinboards

We regularly update our Pinboards to highlight the latest content across key trends and topics impacting the marketing community today

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Trending topics

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Culture Crashers

Both in the UK and globally, this year has been punctuated by some big cultural moments so far.

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Less is (Still) More

Consumers attention is harder than ever to grab. The solution? A simple, clear and laserfocused message.

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Long Live Long Form

Much like the way that many advertisers are going back to basics with simple messaging, many are also turning to the basics of storytelling.

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Practical Purpose

According to the Advertising Association, the number of people who believe that advertising drives positive social change has increased by 10% in three years.

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Sporting Spotlight

It’s arguable that sport has entered a new era, a major player in conversation on building culturally relevant brands.

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Underconsumption Core

Consumers are rebelling against an era of never-ending organisational hacks and neverknowingly- wearing the same outfit twice. So, how are brands responding?

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