Creativebrief Industry Insights 2024
Brands playing in culture, getting nostalgic and embracing the weird (and wonderful), our latest Industry Insights report delves into what’s on the minds of progressive brands in the first part of 2024.
It’s become increasingly clear that those marketers highly focused on maximising cultural relevance for their brands today are the ones driving exponential business and commercial value for their organisations tomorrow.
As ever, our focus in this report is on helping the more curious, searching and ambitious amongst the marketing community to strive for better and more impactful work everyday.
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