Next-generation agency search and selection for progressive brands

"The team at Creativebrief designed an excellent bespoke and modern pitch process for Old Pulteney in search for a new global creative agency. The process, which focused on strategic workshops, empowered the team to select the best agency partner to drive growth for the brand and provided us with all the industry knowledge and insight we needed to make the right decision"

"Working with Creativebrief on several agency pitches over the past 3 years has resulted in the fantastic Pukka agency Team we have today- a well worth process to go through to get the right result and build a strong extended team

From the start their approach is respectful to the agencies, whilst also being focused on getting the best solution for clients, which for me sets the precedent for positive creative working relationships moving forward.

Without working with Creativebrief over the past few years to build such a strong team of brilliant, passionate, creative, dedicated and inspiring agencies, we wouldn’t have the significant brand growth and momentum we have today."

“Working with Creativebrief not only gave us real confidence that we had looked at the landscape thoroughly, but also helped us to design a process that gave a true feel for the culture and working styles of the agencies we met along the way”

“Working with Creativebrief on our recent search for a new global creative agency partner was a real eye-opener. The brief was complex. It focused on the hunt for agencies that understood the worlds of culture, fashion, luxury and lifestyle, who were steeped in the complexities of partnerships, collaborations and talent, who knew Gen Z and Millennial audiences inside-out… but who were also true strategic partners to drive the long-term vision of the brand. What we learned during the process was how much amazing hidden agency talent there is that’s impossible to stay on top of as a marketing team, but that Creativebrief opened the door to for us.”