THE SIT DOWN

 

 

 

Why Authentic Marketing Matters Now

Featuring Visha Kudhail & Nicola Kemp

Brand trust is under pressure. AI is accelerating output, audiences are increasingly sceptical, and the gap between what brands say and what they do is harder to disguise than ever.

For global marketing leaders, the question is no longer whether authenticity matters: but how it is actually built inside modern organisations.

The Sit Down is a must-attend event for CMOs, brand leaders, start-ups and scale ups, creative leaders and senior marketing decision-makers.

In this global virtual session, run in partnership with Creativebrief, Editorial Director Nicola Kemp sits down with marketing leader Visha Kudhail, author of Authentic Marketing, to examine how authenticity is being operationalised in a marketing landscape shaped by AI, pressure for performance, and shrinking attention.

This is not a theory-led discussion. It’s a practical look at what is changing inside teams right now, and what is quietly breaking.

We’ll explore:

  • How leading brands are turning ‘authenticity’ from language into practice
  • Where curiosity functions as a real strategic advantage, not a cultural ideal
  • The best marketing approaches to blend AI with authenticity
  • How to turn an idea into a published book, and a behind the scenes look at what it really takes to make it happen.

If you’re looking for abstract thinking, this isn’t it. If you want a clearer view of how marketing is actually being made, tested and reshaped under real-world pressure from a modern marketing practitioner, this conversation is for you.

This event is free to watch, but we recommend purchasing a copy of the book in advance to make the most of the experience! You can pre-order the book here.

* Please note this event will be a recorded session available from the 10th of June, 2pm London (BST) 9am New York, 6am San Francisco, 11pm Sydney for those who sign up for access using this form.

 

The Authentic Marketing Playbook

Authentic Marketing is a practical guide for marketers who want to build credibility, apply clear frameworks and develop long-lasting brands that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.

 

Pre-order link: https://www.vishakudhail.com/authentic-marketing

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About Visha

Visha Kudhail is an award-winning global marketing leader whose career spans roles at Pinterest, Google, YouTube, Square and Thinkbox. She specializes in transforming businesses by turning marketing strategy into measurable business outcomes. She created the Behind the Face of Success podcast and chairs the Data and Marketing Association Media Council.

 

About Creativebrief

Creativebrief is a next-generation pitch consultancy and marketing intelligence platform opening doors and minds for progressive brands and agencies.

We bring together many of the world’s most ambitious brands and agencies to create their most powerful and progressive work. Our service transforms the way that both parties stay connected to the industry around them, whilst also redefining how they meet, exchange ideas, build ambition and do business.